Resume
Work
Experience
August 2016 - October 2023
Marketing Communications Manager
Integrated Molecular Diagnostics (IMD)
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Developed and executed marketing plans and programs to meet business objectives.
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Collaborated with executive leaders to align strategy, vision, and priorities.
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Oversaw the design and production of marketing materials from inception to deployment for the nationwide customer base.
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Assessed market opportunities and tracked market trends; presented data-driven recommendations on marketing improvements based on research, industry trends, and best practices.
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Built and managed strong relationships with third party vendors and coordinated key projects.
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Led and executed a (2020) redesign of company website and assumed operations in their entirety.
Education
2011 - 2015
California State University, Chico | Bachelor's Degree
(BA) Bachelor of Arts
Major: Communication Studies | Emphasis in Public Affairs
Minor: Journalism and PR
President, Students of Communication Studies | California State University, Chico
Skills
& Expertise
Core Competencies
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Strategic Planning
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Digital Marketing Campaigns
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Project Management
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Leadership
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Video Editing
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Email Marketing
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Market Research
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Customer Engagement
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Stakeholder Communications
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Performance Reporting
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Vendor Relations
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Data Analysis
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Drafting Ad Copy
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Problem-solving
Technical Skills
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Microsoft Office Suite
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Canva
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Final Cut Pro
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WordPress
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WIX
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Adobe Photoshop
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Adobe Illustrator
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GSuite
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Social Media:
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Facebook
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Twitter
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Instagram
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YouTube
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LinkedIn
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